Political Adevertising

EU Parliament adopts new transparency rules for political advertising

The EU Parliament adopted new rules on transparency and targeting of political advertising, which will make election and referenda campaigns more transparent and resistant to interference. The new rules will regulate political advertisements, notably online ads, while also providing a framework for political actors to advertise more easily across the EU.

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How reliable is artificial intelligence?

The editor-in-chief of the CCO Magazine asked a question: How reliable is artificial intelligence? The question and possible answers appeared on the US media portal foreignpress.org. It would be good to know the opinions of communication professionals.

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Digital techology

Western Europe Trend 2022

The editor of eCCO Magazine would like to draw readers’ attention to the article published by the eMarketer Daily. Western Europe trend 2022: Retailers will adopt digital tools in physical stores to drive sales

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TAG and JICWEBS Announce Merger of Digital Ad Industry’s Leading Anti-Fraud and Brand Safety Standards Organizations

The digital advertising industry’s two leading anti-fraud and brand safety organizations, the Trustworthy Accountability Group (TAG) and Joint Industry Committee for Web Standards (JICWEBS), announced an agreement to merge. Mike Zaneis will serve as CEO for the combined organization – which will carry the TAG name – while JICWEBS’s Jules Kendrick will take the new […]

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