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Chief Communication Officer Magazine for Communication Leaders
Public Relations is the conscious organization of communication.
Public Relations is a management function.
The task of PR is:
To achieve mutual understanding and to establish beneficial relationship, between the organisation and its publics and environment, through two-way communication.
(CERP – European Public Relations Definition – adopted by CERP’s General Assembly Meeting in Berlin 14th October 2001. The author of this recommendation: Thomas Barat)