TAG and JICWEBS Announce Merger of Digital Ad Industry’s Leading Anti-Fraud and Brand Safety Standards Organizations

The digital advertising industry’s two leading anti-fraud and brand safety organizations, the Trustworthy Accountability Group (TAG) and Joint Industry Committee for Web Standards (JICWEBS), announced an agreement to merge. Mike Zaneis will serve as CEO for the combined organization – which will carry the TAG name – while JICWEBS’s Jules Kendrick will take the new […]

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Important links for Communication Leaders

Important links for Communication Leaders recomended by the Editor of CCO Magazine   Association of Foreign Press Correspondents in the United States (AFC-USA) ASBPE’s Guide to Preferred Editorial Practices American Business Media’s Editorial Code of Ethics American Medical Writers Association Code of Ethics American Society of Magazine Editors Guidelines American Society of News  Associated Press […]

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Principles & Practices The Advertising Code of American Business

Principles & Practices The explosion of new technologies is changing the marketing and advertising landscape both domestically and globally. New media, new ideas, new challenges, new cultural opportunities are swirling around the industry and impacting the way it does business. The one constant is transparency, and the need to conduct ourselves, our businesses, and our […]

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