Chief Communication Officer Magazine for Communication Leaders
Gold Papers are one expression of IPRA’s mission for the intellectual leadership of the profession and are authored by recognized specialists at the invitation of the IPRA Board. The Papers form a series that explores significant topics of interest to public relations professionals in-depth and with rigor. That series began in 1973 with Herbert M. Lloyd’s Standards and Ethics of Public Relations Practice and has, over the years, thoughtfully addressed the most important challenges communicators face.
IPRA GOLD PAPER 18 IPRA Gold Paper Standard Version Final.pdf